Leadership Will Make or Break Your Brand

leadership listening skills bad boss at work branding“Slow-to-negative growth company looking for a pompous, autocratic leader who knows everything. The ideal candidate will have more than five years experience ordering around very competent and talented people, while consistently reminding everyone who’s “Boss.” Must also have a solid track record of forcing through unsolicited advice to create, and/or complicate problems. Those with an innate desire to be a “bull in a China shop” and rule through fear and intimidation will be strongly considered for our “Because I Said So!” culture. Those with listening skills need not apply. If you come from a high-turnover company where your employees called in sick a lot, underperformed, and looked for other employment opportunities under your watch, we want to hear from you.”

Have you ever had a boss like this?

Did their management style ever motivate you to go “above and beyond” the call of duty, or go the extra mile to help a customer?

Some companies forget that autocratic, egocentric leaders produce non-productive, unmotivated and grumpy employees – the same employees who have direct contact with the customers who pay the bills.

Stop and think for a moment what kind of impact poor leadership has on your bottom line. Conversely, a leader who has the skills to bring the best out of his or her direct reports while rewarding top performance brings immeasurable value to any company or organization.

Think of a leader who quickly earns the respect and admiration of his or her employees, a leader people really enjoy working with. Consider for a moment the positive impact excellent leadership can have on your bottom line.

Now you know how easily leadership can make or break your brand.

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