Who is Scott the Blogger?

Blog post by Scott Seroka
Principal, Seroka
Seroka.com

My friends can usually find me at my favorite coffee shop on Saturday or Sunday afternoons going through books, articles, whitepapers, case studies, and bits of research on marketing, leadership and emotional intelligence. I want to learn what people are up to – why they behave the way they do, think what they think, believe what they believe, buy what they buy, invest (or waste) time interacting on social networking sites, and so much more. Inevitably, the ideas start flowing; I jot them down and, later, share them with my clients and write about them in my blog.

I am a member of Second Wind and the Metropolitan Milwaukee Association of Commerce, serve on the University Outreach Committee of the Business Marketing Association, and am a graduate of and soon to be a trainer of the Leader Effectiveness Training program through Gordon Training International.

I’ve been in advertising since the age of six. That’s when I came up with my first creative advertising idea – a premium giveaway that my father actually used for one of his clients. Professionally, I’ve been in this business since 1998, and held positions in production management, new business development, operations and creative direction.